Why should you choose a WordPress website for your business?
People will often ask, why should I use WordPress? Is my old site not good enough? Why do I need to switch to a WordPress Website? If you’re asking these questions, then you’ve come to the right place. Made in Scotland have compiled a few reasons why in the modern day it is essential to use WordPress, what ways you can use WordPress and also what other companies is using WordPress. People make the mistake of labelling WordPress as just a blogging platform. Although true in the past, WordPress has since evolved into an accomplished content management system (CMS). Whilst WordPress can be used to create a simple blog, it now allows you to create fully functional websites and mobile applications.
5 things on your website that are killing online conversions
When you have plenty of traffic coming to your website but the visitors are not converting, it can be very frustrating. There are many reasons why this may be happening but rather than spending days reviewing analytics and testing features, here is a list of 6 things that could be killing online conversions on your website. A lot of these factors are also important for SEO and performance purposes as well.
I want to buy online, but how do I know a website is secure?
I’m sure that we have all been on a website before that has a badge with “trusted” written on it at the bottom of the screen. But, what does that badge actually mean? For a website to be truly secured, it needs to be virus and malware free and encrypted so that it protects all of your personal, financial and medical information from being stolen.
Important factors concerning the usability of your website
Having a website that is visually appealing is incredibly important. It gives the user an insight into the business, gives them a sense of credibility and helps to both establish and cement your brand.
This makes your business more recognisable and in turn, helps to build a sense of trust. The usability of your website, however, is equally important and it is what marks the difference between a user staying on your website and quickly jumping ship. There are many variables to consider to ensure that your website is well rounded and ticks all of the boxes. Here are a few that we believe to be crucial: