When Old & Rare Whisky partnered with us, the goal was to strengthen their digital presence while reinforcing their reputation as a trusted Scottish retailer specialising in rare and collectible whiskies. Our focus was on developing a social media strategy that would appeal to whisky enthusiasts and collectors, while clearly showcasing the depth and quality of their curated stock.

We managed Old & Rare Whisky’s social media channels end-to-end, creating tailored content that highlighted individual bottles, limited releases, and retail offerings in a way that aligned with the classic, premium nature of the business. Alongside organic content, we implemented targeted advertising campaigns designed to reach high-intent audiences, driving engagement and visibility while supporting key retail periods.

Particular attention was given to peak trading times, including Black Friday and Boxing Day, where competition within the whisky retail space is especially strong. Through strategic planning, audience targeting, and refined ad creative, we successfully navigated these busy holiday periods while maintaining consistent performance and growth.

As a result of this approach, Old & Rare Whisky achieved a 950% increase in content interactions, a 238% increase in followers, and a 116% increase in views across platforms. These results reflect stronger customer engagement, improved reach, and a more visible retail presence across social media.