Is your website user friendly?
There are a number of factors when a customer decides to browse your website that makes it user friendly. When a user arrives on your website, what you want to avoid is the user then leaving the site. So, what can you do to keep your potential customers engaged for longer? Various factors will influence a user’s involvement and their willingness to view the content you have posted on the website. We focus below on the key elements that affect this.
Communicating with customers in your network
The modern customer has no time to wait, everything must happen here and now. Their high expectations are usually accompanied by a lack of patience. These requirements translate into the online and virtual world, with rising expectations for websites.
What is the difference between website optimisation and positioning?
SEO, or search engine optimisation, is a part of search engine marketing that uses organic tactics to gain visibility in search results. With SEO, you avoid paying for website placement and instead, use a variety of techniques that encourage search engines to display your content at the top of the results, because the result is relevant. So, what are the key elements of positioning?
Social selling and employee advocacy
These are both effective marketing activities that your employees can participate in to; increase sales, enhance brand authenticity and employee engagement.
Glasgow Kiltwalk 2019 – Spirit Aid
Made In Scotland were delighted to take part in what was a record breaking KiltWalk for 2019. With around 13,000 walkers taking part in this year and an estimated £3.5 million raised, this surpassed any previous attendance or funds raised.
Using video trends to your advantage
As much as it is a really great feature to have on your site, creating a video is easier said than done. It is a very laborious task and requires a lot of strategising, patience and perseverance to get something with a wow factor. The end product should work in conjunction with the styling and design of your website so that it can enhance what you already have, as a pose to distracting from the actual purpose. Furthermore, rushing a production or simply being inexperienced can often have the opposite impact, hindering users from taking action and converting. A good tip would be to always confirm with a user-experience professional when you are trying to determine where to place your video.
What is SEO? Why is it important?
Search engines are the primary method for navigating the internet for almost every business – from service providers to products & information.
Why should you choose a WordPress website for your business?
People will often ask, why should I use WordPress? Is my old site not good enough? Why do I need to switch to a WordPress Website? If you’re asking these questions, then you’ve come to the right place. Made in Scotland have compiled a few reasons why in the modern day it is essential to use WordPress, what ways you can use WordPress and also what other companies is using WordPress. People make the mistake of labelling WordPress as just a blogging platform. Although true in the past, WordPress has since evolved into an accomplished content management system (CMS). Whilst WordPress can be used to create a simple blog, it now allows you to create fully functional websites and mobile applications.
5 things on your website that are killing online conversions
When you have plenty of traffic coming to your website but the visitors are not converting, it can be very frustrating. There are many reasons why this may be happening but rather than spending days reviewing analytics and testing features, here is a list of 6 things that could be killing online conversions on your website. A lot of these factors are also important for SEO and performance purposes as well.
I want to buy online, but how do I know a website is secure?
I’m sure that we have all been on a website before that has a badge with “trusted” written on it at the bottom of the screen. But, what does that badge actually mean? For a website to be truly secured, it needs to be virus and malware free and encrypted so that it protects all of your personal, financial and medical information from being stolen.